JKK Jerome// Worldwide
Film · Product · Shop, advertising and sales

Product video.

Thirty seconds that show what the product does. In a shop that cuts returns; in sales it replaces half the demonstration.

Send an enquiry →
// Used for · Online shop · Amazon · Advertising · Sales app · Trade fair
// 01 · On location

What a video can do and a photograph cannot

A photograph shows what a product looks like. It does not show how fast it opens, how heavy it is in the hand, how loud it is, or how it reads against a person. Those are exactly the questions somebody has before buying, and if the video does not answer them your support line answers them on the phone, or the customer decides against it.

In practice a good product video does not have to be longer. It has to make every second answer a question. The catch that clicks home, the hand that gives it scale, the cycle that runs through once. I plan it as a list of questions rather than as a script, and one shooting day then yields the thirty seconds for the shop, the six seconds for advertising and a handful of stills that were needed anyway.

// 02 · What I do

What gets made

// 03 · How it works

How a production runs

Step 01

The conversation

A short call about what it is, what it has to achieve and by when. Then you get a fixed price.

Step 02

The work

I do it. You get progress along the way, no surprises at the end.

Step 03

Delivery

Finished material in every format you need, usage rights included.

// Next step

A product that needs explaining?

Tell me briefly which boats and which water it is about. You get a personal answer with a proposal and a fixed price.

Send an enquiry →