// WorldwideSailing school marketing.
Advertising, website and pictures of real teaching. Running in the weeks when people actually book rather than evenly all year.
Send an enquiry →A sailing school’s year is two weeks long
Anyone running a sailing school knows the bookings do not arrive evenly. There are two windows in which the decision is made, January once the holidays are over and March when the first warm weekend arrives. Click prices are high in those weeks, and that is exactly when the budget has to be there.
Most schools do the opposite. They run a small budget all year that is too thin in January and reaches nobody in October. I move the money into the windows and take it almost out in between. Then there is the part that beats any advert, which is pictures of real courses with real students, because nobody books a week at sea off a stock photograph.
What gets built
Account and setup
Structure, audiences and creative. Set up properly rather than clicked together.
More →AdsImages and film
The material that runs in the ad comes from me. Both from one place.
More →WebsiteWhere they land
The page behind the ad decides whether the click becomes an enquiry.
More →NumbersReporting
Clicks, enquiries and what an enquiry costs. In plain language, not in jargon.
More →How we start
The conversation
A short call about what it is, what it has to achieve and by when. Then you get a fixed price.
The work
I do it. You get progress along the way, no surprises at the end.
Delivery
Finished material in every format you need, usage rights included.
Courses that should sell out?
Tell me briefly which boats and which water it is about. You get a personal answer with a proposal and a fixed price.
Send an enquiry →