// WorldwideShipping company marketing.
Advertising, website and the material behind them from one place. Aimed at the three groups who actually search for you: cargo, charterers and crew.
Send an enquiry →Three audiences with nothing in common
A shipowner is searched for from three very different directions. Cargo interests want to know what tonnage is open, when and where. Charterers want fleet, class and history. And seafarers, who can pick and choose in this labour market, want to see what life aboard is like. A website that serves all three with the same corporate brochure serves none of them.
So I separate them. Cargo and charter work on numbers, open dates and a named contact with a direct line. Crewing works on daily life aboard, which needs pictures of people rather than of hulls. The advertising that points at each runs on separate accounts and separate budgets, because a job application and a cargo enquiry must not be allowed to cost the same.
What gets built
Account and setup
Structure, audiences and creative. Set up properly rather than clicked together.
More →AdsImages and film
The material that runs in the ad comes from me. Both from one place.
More →WebsiteWhere they land
The page behind the ad decides whether the click becomes an enquiry.
More →NumbersReporting
Clicks, enquiries and what an enquiry costs. In plain language, not in jargon.
More →How we start
The conversation
A short call about what it is, what it has to achieve and by when. Then you get a fixed price.
The work
I do it. You get progress along the way, no surprises at the end.
Delivery
Finished material in every format you need, usage rights included.
A fleet that needs more enquiries?
Tell me briefly which boats and which water it is about. You get a personal answer with a proposal and a fixed price.
Send an enquiry →