SECTION
12
JOURNAL
THE JOURNAL.
Notes on photography, film, AI and digital marketing for the boating and yachting industry. Written from the work, not from a keyword list.
Every note here ends where it should: on the service page it belongs to. The line at the bottom of each card tells you which one before you click.
// SALES · 28 APR 2027
How to Optimise a Yacht Listing
More enquiries through better listings. How to build a yacht listing that stands out and attracts buyers who are actually looking.
Service: Online Ads →
// DIGITAL · 10 FEB 2027
Building an Online Showroom for Boats
Why a digital showroom is more than an image gallery and how it changes the sales process from the first contact.
Service: Websites and Showrooms →
// AI · 1 JUL 2026
AI Visualisations for Yacht Refits
Selling a refit before the first tool is picked up. How AI images make a planned conversion visible to the customer.
Service: AI Visuals and Copy →
// FILM · 8 APR 2026
Video Marketing for Charter Companies
How charter operators raise their booking rate with professional video, and when the material has to be finished.
Service: Film and Brand Video →
// FILM · 1 APR 2026
Drone Film: Boats From Above
How aerial film changes the way a boat is presented, and why it carries information no ground shot can.
Service: Film and Brand Video →
// FILM · 18 MAR 2026
Brand Film for Boat Dealers
When a brand film pays back, what it has to achieve, and why it is more than a nice video on the homepage.
Service: Film and Brand Video →
// PHOTOGRAPHY · 25 FEB 2026
Professional Against Smartphone Boat Photography
Is a phone enough or do you need a professional? An honest comparison of where the differences sit and when the spend pays back.
Service: Photography →
// PHOTOGRAPHY · 18 FEB 2026
Boat Photography in Bad Weather
Why rain, fog and grey cloud are creative allies, and how to shoot boats when the forecast is against you.
Service: Photography →
// PHOTOGRAPHY · 11 FEB 2026
Drone Photography for Boat Listings
Aerial images for boat sales. How drone photography lifts a listing and what it shows that no other angle can.
Service: Photography →
// PHOTOGRAPHY · 4 FEB 2026
Yacht Interior Photography
How to photograph the inside of a yacht so that a buyer feels aboard. Light, angles and the styling nobody sees.
Service: Photography →
// PHOTOGRAPHY · 28 JAN 2026
The Best Time of Day for Boat Photography
Why the golden hour makes the difference between an average boat photograph and an exceptional one, and how to plan around it.
Service: Photography →
// PHOTOGRAPHY · 21 JAN 2026
Boat Photography: The Complete Guide
Everything about professional boat photography for dealers and yards. How to show a boat properly and sell it faster.
Service: Photography →